As part of the Informa group, Agribusiness Intelligence provides deep insight, analysis and expertise across the entire agricultural sector. Agribusiness Intelligence have over 130
specialist consultants from around the globe who have a deep knowledge across the value chain.
Informa Agribusiness Intelligence are experts in global agribusiness markets covering the full value chain, from input, through producers and food manufacturers, to transport, bioenergy and policy. They leverage their proprietary data, analysis, forecasts and information flow to deliver customised projects businesses need to help make key decisions to seize growth and investment opportunities.
Commodity Traders, Government Officials, Hedge Funds & Investors, Logistics Providers, Market & Equity Analysts, Policy & Legal Professionals, Procurement Specialists, Producers, Research & Development Professionals. Targeted globally in over 120 countries.
Agribusiness Intelligence were looking to drive the purchase of one off reports and subscriptions for regular reports.
We began by using Focus to expand their Long-tail keywords which was critical to enable the search channel to deliver relevant volume and revenue. We then were able to develop a custom search strategy that encompassed their wide variety of information needs, whilst avoiding wastage.
Further enhancements included tight SQR management, negative keywords and match-type control to restrict presence on end consumer phrases like ‘price of sugar’ which further increased the effectiveness of the search channel and delivered an impressive ROI.