Gravity
What Is Gravity?
Gravity is a content amplification measurement platform that will make your budgets go further and ensure you are pushing content people want. It can also help you define your content strategy moving forward by identifying what works.
Why Was It Developed?
Traditionally it has been very difficult to measure the true effectiveness of a piece of content.
With content being key for all marketing channels and crucial for SEO, paid social and paid search channels where good quality, relevant content will equate to cheaper media costs.
Not all content is equal.
Getting a metric that gives fair indication across different content types is tough.
Not all links are equal.
If a piece of content gets links from sites to drive through to it that’s great. However a link from a small blog is not worth the same to a brand as one from the BBC. Alongside that is the variety of metrics that can all be used to justify the strength of a piece of content. What should you work towards 500k video views or 50 shares?
We have built a unique algorithm that brings all these metrics into one unifying score. This algorithm then pulls all the data into one easy to read dashboard that highlights the content that is working the hardest for you.
The full Gravity package includes an alert system which flags content that hits a certain threshold enabling you to turn on paid social and search to amplify further to maximize the opportunity in a timely manner. You will also be able to clearly see how long your content has been live and whether it has been
Current Brands We Support
